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Finally, the secret rules are revealed – officially.
Now, you can play & win!
 
As more and more people go online, it is now a matter of life-and-death for companies to make their website popular on search engines.

As on May-2010, 1.8 billion people are using Internet. Most of these Internet users, use Google, Yahoo and MSN to find websites related to their interest.

You must get listed at top on these search engines like Google, Yahoo and MSN to get new customers.

The process of putting your website at top on search engines is called “Search Engine Optimization or SEO”

Today there are 100 Crore websites and 200,000 new websites are added everyday.

In such competitive world, how do you put your website at top on search engine?

No one knows the answer.

But, we can ask Google itself.

Here is the Google’s official answer to a most important question – “How to improve my website’s ranking on Google?”

Google’s Official Answer:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34432

Sites positions in our search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results. These factors are explained in more detail at http://www.google.com/corporate/tech.html.

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. For more information about improving your site's visibility in the Google search results, we recommend reviewing our webmaster guidelines. They outline core concepts for maintaining a Google-friendly website.

Further reading the Google’s technology section reveals that Google is using 200+ signals or parameters to analyze your website and determine its relevance to the search query.
 
Following are the two most important consideration and we have taken it from Google’s technology section.

http://www.google.com/corporate/tech.html

  • PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.
  • Hypertext-Matching Analysis: Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.
In plain language, Google’s technology means the following:
  1. Your website must have absolutely relevant and matching content to the user’s search term. If the user has typed the search team “vacation in london”, you must have the content which is authentically and actually relevant to vacation in London.

  1. The second most important consideration is the OTHER reliable, popular and relevant website must give a link to your website clearing indicating and stating that your website is a good source of information on “vacation in London”

In short, to get listed at top in Google for the keyword “vacation in London”, your website must be authentically about “vacation in London” and other sites must refer to you or link to you stating that your website is about “vacation in London”

Well, these are the two most important secret rules. They are revealed – officially by Google itself. Now, you know the rules. Go and play the Search Engine game and win this game. All the best.
 
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