Logo - CGS Digital Media Agency
 
 
Our Services
 

Digital Life Cycle:

Our custom communications planning redefines the meaning of integration in an intriguing cocktail of on and offline communications that is brought to you by our agency specialists. Work with us as your main agency or introduce us to your other suppliers and we'll team with - them the choice is yours.

 
Online Planning and Consultancy
If you are new to online, or lack sufficient resources in-house, finding the right strategy for developing your online communications can be difficult. Fortunately, our specialist digital marketing and technical consultants are on hand to help. They will be pleased to talk through what you need to achieve and your budget, before providing you with an integrated digital strategy for your business. Our custom strategy planning redefines the meaning of integration thanks to the specialist services that CGS Digital Media Agency provides, which include:
  • Qualitative and quantitative research design and execution
  • Brand Planning & Development
  • Customer Centric Online Planning
  • Usability testing
Web Design and Development
Eight years on and scrumptious site design, and innovative development solutions still rock our world - but not at the expense of your brand, usability and accessibility. Our digital team has a wide range of experience in all aspects of design and we love to make sites that delight and engage customers in a delicious cocktail of design, function and emotion.

Here is an overview of what we do:

  • Big brand ideas perfectly packaged in stunning concepts
  • Information architecture design and copy and content creation
  • Expert planning and site specification that dovetails seamlessly with your in-house capabilities
  • Simple content sites with or without a content management system
  • Bespoke, high-end sites including eCommerce capabilities
  • Usability and accessibility testing to the protocols set by the World Wide Web Consortium W3C. Including writing the code (or markup) for your website in XHTML (Extensible HyperText Markup Language) and using CSS (Cascading Style Sheets) to apply styles.
  • Search engine ready architecture and content tagging to enable deep linking
  • Tailored website solutions for internet and extranet use
Mobile Website Design
In 2008 more people accessed the internet through mobile phones than did through desktop computers. More recently, in 2010, mobile phones were used more for sending and receiving data than for voice calls and in the UK alone, 25% of the population which equates to 16 million people accessed the internet from mobiles viewing a total of 6.7 billion pages! It's clear to us that your customers LOVE their mobile phone and we understand why!

CGS Digital Media Agency designs, develops and markets beautifully crafted and engaging mobile friendly websites, for use on most major handsets. We make sure that you have the potential to reach your customers in as many ways as possible.

The mobile industry is evolving constantly with frequent software updates being released and new platforms and operating systems introduced. CGS Digital Media Agency stay abreast with these changes so we can plan, design and develop applications for all major platforms such as the Apple iPhone, Nokia, BlackBerry, Android and even Palm Pre.

CGS Digital Media Agency can take on any project regardless of size or complexity - from gaming ideas to full service mobile platforms, we have the team to tackle the job.

Website E-Commerce Solutions
At CGS Digital Media Agency we know how to build e-Commerce websites that really work! From start-up e-tailers, to high street stores opening up a new channel to market, we love helping our clients grow. But we don't do template websites - every online shop we make is beautifully crafted to fit our client's business and industry.

Simply bolting a website onto a bricks and mortar shop doesn't work! That's why our websites are designed to stand alone as one of your core sales channels, reflecting the ethos of your offline brand, but structured, to meet the demands of online consumers.

Gorgeous designs, technical brilliance, and cutting edge feature rich e-Commerce functionality is of course the short description of what we do, but if you need to know more about e-Commerce solutions here it is:

  • Full integration into your merchant banking facilities
  • Content management of product pages and product catalogue
  • Integrated CRM (Customer Relations Management)
  • Multiple payment methods supported (credit cards, cheques, C.O.D., purchase orders)
  • Back-ordered product handling and order management
  • Integrated reporting
Bespoke Online Shops
At CGS Digital Media Agency we know how to sell online. From start-up e-tailers, to high street stores opening up a new channel to market, we love helping our clients grow. But we don't do template websites - every online shop we make is beautifully crafted to fit our client's business and industry. And we don't believe in just bolting a website onto a bricks and mortar shop either, our websites are designed to stand alone as one of your core sales channels, reflecting the ethos of your offline brand, but structured, to meet the demands of online consumers.

Gorgeous designs, technical brilliance, and cutting edge feature rich eCommerce functionality is of course the short description of what we do, but if you need to know more about our online shops here it is:

  • Categories, departments and products management
  • Gift registry and wish list
  • Coupon and discount features
  • Up sell and related product features
  • Content management of content pages
  • Integrated CRM (Customer Relations Management) including integrated salesforce management
  • Multiple customer levels such as wholesale or retail
  • Advanced product search (by category, section, manufacturer, price range)
  • Secured password protected store administrator control panel
  • Password Protected Products
  • Recurring, subscription based and downloadable products supported
  • Multi-lingual and multi-currency
  • Full integration into your banking facilities
  • Multiple pricing levels and promotional prices supported
  • Multiple payment methods supported (credit cards, cheques, C.O.D., purchase orders)
  • Multiple payment gateways supported
  • Full transaction system (void, refund, partial refund)
  • Integrated VAT/Tax system
  • Shipping integration
  • Inventory Tracking
  • Back-ordered product handling and order management
  • Recurring order, order splitting and order editing supported
  • Administration customer, order, traffic and reports:
  • Integrated reporting
Content Management Systems
These days most clients need to regularly update or change the content of their website, and being able to manage this internally with a user-friendly CMS system is vital. At CGS Digital Media Agency we offer a number of CMS solutions, all of which are tailored or bespoke designed to suit our clients' functionality and budget requirements. And once installed, your CMS will enable you to easily manage elements of your site, such as text, images, headers, products and prices. But best of all our WYSIWYG (What You See Is What You Get) editor means your CMS will look and feel just like a simple word-processing application, so you won't need to be a master of the web to pick it up quickly and create and amend pages on demand. Of course, if you are new to Content Management Systems, or your new system is more sophisticated, we are happy to train you, or to be on hand by telephone should you require any help.
Web Hosting & Domain Name Management
CGS Digital Media Agency can register domain names in all available suffices worldwide. We automatically renew all our clients domain names so that the risk of accidentally allowing names to lapse is removed. Our clients do not have to deal with individual renewal notices or waste time and effort worrying about expiry dates. CGS Digital Media Agency also offers tailored managed web hosting to fit each clients' individual requirements. These include both Linux and Microsoft for SME and Enterprise Mission Critical web applications. For the best possible service we employ experienced specialists trained in the most demanding of infrastructures to look after our Linux and Windows hosting environments.
Website Analytics
Finding out how many people are visiting your site, what time of the day they arrive, how long they stay, and what interests them most is almost as important as knowing where visitors leave your site and why! Our website analytics packages are tailored to providing you with the tools to retrieve the information you need to best optimise your business, and your site's presentation to the search engines. We offer a range of reporting tools from easy to use very low cost analytics packages through to high-end solutions for more detailed analysis.
Search Engine Optimisation Services
With over 60 billion searches throughout the world every month, CGS Digital Media Agency have always understood the power and importance of Search Engine Optimisation (SEO).

We understand that for a business to be truly successfully online a website needs to be fully optimised so that you can increase your rankings, increase your visitors and more importantly increase your sales.

In 1995 we set up CGS Digital Media Agency SEO, an independent, fully managed search agency to work alongside CGS Digital Media Agency, providing expert SEO and Pay Per Click Management Services to companies across all industries.

CGS Digital Media Agency SEO provides a robust Search Engine Optimization strategy using expert experience and proven techniques to help:

  • Grow your online traffic
  • Improve the quality of your traffic
  • Increase conversions
  • Achieve your online goals
  • Strengthen your brand

When choosing CGS Digital Media Agency SEO for your search marketing services, you have chosen a company who believe in an upfront and fully honest approach to help you realise your SEO ambitions.

Managed Pay Per Click Services
Whether you want a Pay Per Click account set-up from scratch or want your current account managed, CGS Digital Media Agency SEO can help you.

Managing a Pay Per Click account is more than finding some keywords and bidding on them. It is a matter of understanding how an account is run and the best ways to ensure that a maximum ROI is achieved. With a number of years experience in managing PPC campaigns, the Paid Search experts at CGS Digital Media Agency SEO have worked with a number of companies from a whole spectrum of industries, taking their PPC activities to the highest level and beyond.

CGS Digital Media Agency SEO can help you with:

  • Account Setup;
  • Keyword Researched;
  • PPC Copywriting;
  • Bid Management;
  • Conversion Tracking.

CGS Digital Media Agency SEO include A/B split copy testing techniques in our service to ensure that your campaign is maximised. Post-click, we can also help advertisers increase their conversion by creating bespoke landing pages that target the specific interest of your searching consumer and lead them to conversion.

Email Marketing and Services
If you decide to use email marketing as part of your communication process, then you're probably aware of how cost-effective it can be.

CGS Digital Media Agency creates beautiful and effective email communications that consumers look forward to receiving online, at their computers or via mobile technology when they are on the move.

To ensure that you can communicate with your potential and current clients, CGS Digital Media Agency can help you with:

  • Newsletters
  • E-flyers
  • Competitions
  • Viral Games

So what ever form of email marketing you have chosen to do, you can have the peace of mind that we take care of everything - copywriting, sourcing images, layout, dispatch, tracking and reporting.

Social Networking
Everyone is buzzing about it but what is it, and how can it make your business grow? Like Traditional networking, online social networking means mingling with like-minded people, swapping contact details, making connections and making your business more successful. At CGS Digital Media Agency our digital specialists will help you build social networking strategies into your online marketing, to drive traffic to your site, increase your brand awareness and sales.

Here are our key social tools:

  • Forums
  • Reviews
  • Blogs
  • Wikis
  • Tags
  • Favourite Lists
  • Behaviour based social elements - like 'Customers who bought this product also bought these products...'

Designing and building beautifully crafted websites that really work for our clients is often a complicated and risky business. In order for these risks to be minimized and for the project to be a success, it must be carefully thought through and meticulously planned.

Central to all of the projects we take on is our project process. This process has been refined, developed and fine tuned over time to ensure that the work we do for our client’s runs smoothly and that the end result meets our exacting standards. Like our business and the industry we work in, it is constantly evolving.

The CGS Digital Media Agency project process is broken down in to small stages and defined deliverables or, DELs as we call them. By doing so the financial risks, project management, project controls and resourcing exposures are dramatically reduced.

The benefits of our project process:
  • Each DEL is distinct and self contained
  • Financial exposure is limited to each DEL
  • Each DEL is costed separately
  • Each DEL logically leads into the next

Our DELs tend to be:

  • DEL 1: Planning
  • DEL 2: Design
  • DEL 3: Templates Development
  • DEL 4: Development
  • DEL 5: Content
  • DEL 6: Testing
  • DEL 7: Infrastructure

These DELs do differ slightly based upon the exact project and a lot of the time, each DEL contains numerous sub-DELs, which you are involved with.

 
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