Social Media Strategy
Small business owners in India often try to take on too much. But you can’t do everything yourself. Some aspects of running your business need to be left to experienced professionals. When developing a social media strategy, for example, it makes sense to get some help.
Generally, a social media strategy should involve two parts:
Posting great and engaging content that spreads the word about your company and has the potential to “go viral” – that is, spread the word far beyond what you were expecting
Monitoring and responding to what’s being said about your business so you can create the narrative rather than letting disgruntled clients and the media shape the narrative for you.
Since social media happens mostly organically, the conversation about your company can quickly get out of control. Social media monitoring means you always know what’s being said so you can respond and reshape the conversation. If you don’t know what’s going on in the world as it relates to your company, you can’t effectively control your advertising and marketing strategy. And since you have other work to do, social media monitoring must be left to others.
Social media marketing is, directly and indirectly, promoting your company on top social media channels, including YouTube, Facebook, Twitter and other key players. In some cases, this may involve paid advertising, but it often simply means posting unique, meaningful and interesting content for your customers and potential customers to spread. Once again, however, this is time-consuming work that needs to be done carefully and should be left to professionals here in India who have the time and resources to do it well.
At CGS Infotech India, social media marketing and monitoring is part of what we do for clients across India every day. We are information technology professionals who want to do what’s right for you and your business. Why not contact us now?