Google AdWords ads, however, are targeted to people's specific interests. When a user enters a search query on Google, they'll see the natural search results for that query, along with AdWords ads that are highly targeted to the search topic. Thus, AdWords ads are as relevant and useful as Google's search results. Your ads will reach users at the precise moment when they're looking for your product or service.

You can get detailed report on your marketing investment, how many clicks you got and the IP address/ location of your visitors. 

What Does CGS Do:

±      Allow advertisers to reach potential customers when they are actively looking for products and services online.

±      Introduce customers to the many aspects of AdWords advertising and provide information on how to get started with their online advertising campaigns.

±      Provide necessary account setup and activation services to help customers begin advertising with AdWords.

±      Monitor and optimize customer's advertising performance through the careful selection of keywords, active management of maximum bids and other metrics, and the creation of locally targeted campaigns.

±      Provide high-quality customer support via telephone and e-mail.

±      Provide detailed reporting from Google on customer's account performance.

Benefits for an a Advertiser:

±      Global/National/Regional reach

±      Target your customers – wherever they may be.

±      Low cost with a higher ROI

±      Only pay when someone clicks on your ad

±      Decide your daily budget and spending limit

±      Immediate and unlimited editing of ads